Apple News+
Through custom typography, motion, and thoughtful pacing, this feature transformed a complex celebrity story into one of Apple News+'s highest-performing editorial experiences.
Motion-driven opening screens established pacing, introduced key characters, and created a cinematic entry into the story.
Opening Animation
Animated Drop Cap
Custom typography + motion created a cinematic introduction that established tone and pacing.
Image Gallery
Full-bleed image storytelling designed to create rhythm and keep readers engaged through long-form content.
Static Image Treatment
Full-bleed image storytelling designed to create rhythm and keep readers engaged through long-form content.
Image Carousel
Layered imagery and rollover interactions created surprise moments while reducing article length.
Pull Quote Animation
Animated quotes introduced visual pauses that reinforced storytelling and improved reading flow.
Background Image Rollover
Layered imagery and rollover interactions created surprise moments while reducing article length.
Book Animation
Motion-driven book treatment highlighted promotional content while maintaining editorial style.
House Ad
In-article promotion designed to extend engagement and drive readers deeper into the content ecosystem.
Apple News+ subscription required.